Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2021 campaign, more than 500,000 people took our pledge to try a vegan diet, while more than 825 new vegan products and menu options were launched in our key campaign countries.

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Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people. We are proudly supporting them in their mission as we make plant-based living the new norm.

Our brands do more than fill your belly

Fry’s Family Food Co.Fry’s Family Food Co.
Like MeatLike Meat
Oumph!Oumph!
The No Meat CompanyThe No Meat Company
The Dutch Weed BurgerThe Dutch Weed Burger
Happy ChickenHappy Chicken
Giggling PigGiggling Pig
Fry’s Family Food Co.Fry’s Family Food Co.
Like MeatLike Meat
Oumph!Oumph!
The No Meat CompanyThe No Meat Company
The Dutch Weed BurgerThe Dutch Weed Burger
Happy ChickenHappy Chicken
Giggling PigGiggling Pig