LIVEKINDLY Collective is on a mission to make plant-based living the new norm.

Read the letter from our founders Read the letter from our founders

Plant-based living
is good on so many
levels.

That’s why we’re changing everything for the better – from seed to fork. We want you to be able to access food that’s not just delicious and good for you, but good for the planet too.

About the movement

Our Collective Progress

212 574 tons of CO2 avoided*

The weight of 34,249 elephants

13 million animals saved*

The population of Tokyo

9664.2mℓ of water saved*

The volume of 3,864 olympic pools

We've reached over 506 million people*

nearly the population of the European Union

250 hectares of plant protein
farmed*

The size of 5,000 basketball courts

*Calculated from March 2020 (when our collective was born) to date.

Our Collective Progress

212,574 tons of CO2 avoided*

The weight of 34 249 elephants

13 million animals saved*

The population of Tokyo

9664.2m ℓ of water saved*

The volume of 3,864 olympic pools

We've reached over 506 million people*

Nearly the population of the European Union

250 hectares of plant protein
farmed*

The size of 5,000 basketball courts

*Calculated from March 2020 (when our collective was born) to date.

is the world’s leading digital lifestyle brand
focused on
sustainability and conscious living

is the world’s leading digital lifestyle brand focused on sustainability and conscious living

Our brands do more than fill your belly

Fry’s Family Food Co.Fry’s Family Food Co.
Like MeatLike Meat
Oumph!Oumph!
The No Meat CompanyThe No Meat Company
The Dutch Weed BurgerThe Dutch Weed Burger
Happy ChickenHappy Chicken
Giggling PigGiggling Pig
Fry’s Family Food Co.Fry’s Family Food Co.
Like MeatLike Meat
Oumph!Oumph!
The No Meat CompanyThe No Meat Company
The Dutch Weed BurgerThe Dutch Weed Burger
Happy ChickenHappy Chicken
Giggling PigGiggling Pig

Meet our Kind Heroes

The Kind Heroes are our assertive and lovable cartoon friends championing a sustainable future. With simple changes, we can avoid animal abuse and make plant-based living the new norm.

Learn More

A collective on a mission

As a collective of founders, entrepreneurs, business leaders and mission aligned
partners, we believe that we can change the global food system and inspire the world to live kindly.

Want to be part of this?