A collective of activists
On a mission
To make plant-based living the norm

The Collective

LIVEKINDLY Collective was founded on the belief that plant-based alternatives have the power to make the global food system sustainable.

Through our brands and lifestyle media platform, we’re making plant-based eating the new normal.

Our Mission

LIVEKINDLY Collective is on a mission to make plant-based living the new norm, and shift the global food system to a sustainable one.

Our Brands

The Fry Family Food Co., LikeMeat, Oumph!, No Meat and Livekindly are helping to drive major growth in the plant-based movement.

Each of these brands was created by a passionate and purpose-driven founder, who joined LIVEKINDLY Collective to scale their businesses with like-minded partners.


Want to learn more? Check out some of our latest coverage in the news here or content from the team here.

Food for Thought

In the News

“I think in two generations people will look back and say ‘Why were we at all eating animals?’”

“There’s a new plant-based powerhouse on the block.”

CEO Kees Kruythoff on the company’s entry into the plant-based market backed by $200 million in funding.

Get in

Do you have a great idea to help make the world kinder? Drop us an email here.