Plant-based living
is good on so many
levels.
That’s why we’re changing everything for the better – from seed to fork. We want you to be able to access food that’s not just delicious and good for you, but good for the planet too.
Our Collective Progress
174,5K tons CO2avoided
WEIGHT OF 28, 249 ELEPHANTS
4033 million animals saved
population OF Croatia
979bℓ water saved
volume of 39 164 olympic pools
We've reached over 506 million people*
nearly the population of the European Union
250 hectares of plant protein
farmed*
The size of 5,000 basketball courts
*Calculated from March 2020 (when our collective was born) to date.
Our brands do more than fill your belly
Meet our Kind Heroes
The Kind Heroes are our assertive and lovable cartoon friends championing a sustainable future. With simple changes, we can avoid animal abuse and make plant-based living the new norm.