Plant-based living
is good on so many
levels.
That’s why we’re changing everything for the better – from seed to fork. We want you to be able to access food that’s not just delicious and good for you, but good for the planet too.
Our Collective Progress
212,574 tons of CO2 avoided*
The weight of 34 249 elephants
13 million animals saved*
The population of Tokyo
9664.2m ℓ of water saved*
The volume of 3,864 olympic pools
We've reached over 506 million people*
Nearly the population of the European Union
250 hectares of plant protein
farmed*
The size of 5,000 basketball courts
*Calculated from March 2020 (when our collective was born) to date.
is the world’s leading digital lifestyle brand focused on sustainability and conscious living
Our brands do more than fill your belly
Meet our Kind Heroes
The Kind Heroes are our assertive and lovable cartoon friends championing a sustainable future. With simple changes, we can avoid animal abuse and make plant-based living the new norm.