Kind Heroes are our assertive and lovable cartoon friends championing a sustainable future. Their adventures show us how to avoid animal abuse to create sustainable future with simple changes to our diet. So, follow them, support them and transform the global food system one meal (and story) at the time.

I hope my tales will help people find empathy for animals in the world of underdogs, underchickens, underlambs with one wish: EAT ME NOT.

Toon van Driel

The cartoonist

Kind Heroes in action

Kind Heroes
in action

Meet our Kind Heroes

Meet our
kind heroes