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LIVEKINDLY Collective’s mission is to make plant-based living the new norm for the good of people, the planet and animals. This Veganuary LIVEKINDLY Collective’s Kind Heroes want to inspire people to go vegan for a month. In a tongue in cheek way, with a short, animated cartoon, the cartoon highlights issues related to diet and climate change.   

“The Kind Heroes animated cartoon series talks about difficult subjects in an approachable way. In partnership with Veganuary we aim to raise awareness of the effects our food choices can have on climate and to inspire people to contribute to positive change by trying vegan diet for a month”, says Mick Van Ettinger, CMO of LIVEKINDLY Collective. 

Toni Vernelli, International Head of Communications at Veganuary, comments: “We are excited that LIVEKINDLY Collective is part of a growing movement, as supporters of the Veganuary 2022 campaign, to inspire people to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people.”

The Collective Kitchen omnimedia experience is comprised of a multi-tier video program that showcases the stories, eVernelli adds: “We hope this fun film from LIVEKINDLY Collective inspires people to be more Ralph and do their bit to help tackle climate change and sign up to Veganuary!”

The Kind Heroes is the original series of animated cartoon films created by a renowned Dutch artist, Toon van Driel, and produced by LIVEKINDLY Collective. The Kind Heroes are passionate and lovable animals making conscious living the new norm. The cartoons are chronicling the Kind Heroes’ quests to use their magic powers and save themselves and their animal friends from being hurt.  

About Veganuary

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2021 campaign, more than 500,000 people took the pledge to try a vegan diet, while more than 825 new vegan products and menu options were launched in key campaign countries. 

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people. 

It is free to take part in Veganuary and everyone who signs up at receives all the tools and advice they need to make trying vegan easy and delicious.