Award-winning plant-protein brand, Like, is making an important move into the UK market with three products launching in Tesco next month. Like, with its focus on a younger demographic, aims to appeal to plant-curious consumers open to alternative forms of protein as a way to reduce their meat consumption.
“Gen Z flexitarians are an important consumer segment in the meat free category and with its bold, impactful look, feel and appetite appeal, combined with our exciting marketing plans, Like brand is well-placed to engage this audience”, says Emma Herring, UK Marketing Manager at LIVEKINDLY Collective.
Like brand is 100% plant-based and offers frozen products that can be cooked and consumed on their own, as snacks, but also work well as ingredient products in dishes like protein bowls, salads, pastas or wraps.
Emma Herring comments: “Like recipes are HFSS compliant, high in protein, low in saturated fat and a source of fibre. With sustainability KPI’s, the retailers also welcomed the news that all Like packaging is fully recyclable. We believe we have found a sweet spot in this category, ticking taste and health credentials, two key drivers for attracting a younger audience, but at a more accessible price point than other taste-led brands in the category.”
Like will launch in all major retailers– Tesco on 8th September followed by Sainsbury’s, Morrisons, Asda and Iceland ensuring that it will be seen wherever the category consumers shop.