The award-winning plant-based brand LikeMeat, part of LIVEKINDLY Collective, announces that its full portfolio of chilled products is sold with 100% recycled plastic trays.
In addition, the brand is launching two new and innovative products in Europe: the Like Chicken Burger and the Like Chicken Filet.
In another step on LIVEKINDLY Collective’s journey toward more sustainable packaging, LikeMeat follows fellow LIVEKINDLY Collective brands– Fry’s, Oumph! and No Meat– in taking steps to phase out plastic through the use of more recyclable cardboard packaging. Oumph! recently won the Best Packaging Category in the World Plant-Based Awards 2022.
“Sustainability innovation is the priority of the packaging team,” says Rosangela Meza Affigne, Head of Packaging at LIVEKINDLY Collective. “We are constantly tracking the market, researching new materials and technologies, and contacting innovative suppliers to identify every opportunity to offer less impactful packaging, always while protecting the quality and safety of our products. Our mission is clear, and as the journey continues, we aim to keep bringing great green innovations to fulfill our consumers’ environmental expectations!”
Justine Berger, Global Head of Brand for LikeMeat, comments:
“We’ve almost packed 7,3 millions of these new 100% RPET trays to date. Such circularity of packaging helps reduce plastic waste. It also goes hand in hand with our brand promise: ‘So good, it’s good’, which signifies that our products are not only delicious, but strive to act responsibly toward the planet.”
In addition to new packaging, LikeMeat is expanding its European portfolio with two brand new product innovations: the Like Chicken Filet and the Like Chicken Burger. Both are 100 percent plant-based, tasty, and made from high quality ingredients that most of us would recognize from our own kitchens.
The Like Chicken Filet is a combination of three proteins: soya, pea and wheat.
The new crispy Like Chicken Burger is a juicy combination of plant-based proteins covered in a crunchy, breadcrumb coating. Both products are receiving stellar reviews and will satisfy any chicken cravings, without harming animals.
Dr. Achim Knoch, Head of R&D/Quality at LikeMeat, led the six-month research and development process of Like Chicken Filet and notes:
“Chicken-style products are the most versatile and flexible in their use. From Asian to German cuisine – they are the basis for many recipe ideas. This is the future of plant-based nutrition. I am convinced that these products will be a success on the market because we have settled for nothing less than perfection.”
Like Chicken Filet already launched in Germany and both products hit the shelves in the Netherlands, where plant-based meat is cheaper than animal meat, with other markets to follow.
Founded in Germany by meat lovers, LikeMeat believes that more people would eat more plant-based food if plant-based food tasted better. In the spirit of making change more appealing, LikeMeat offers a wide range of purely plant-based ‘meat’ favorites we all crave without giving up on the taste and texture we love.
Currently, LikeMeat products are available in 15.000 grocery stores in Germany, the USA, Scandinavia and the Netherlands.
In March 2020, LikeMeat joined the LIVEKINDLY Collective in its mission to make plant-based living the new norm and positively impact the global food.