LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, today announced its launch in China with two new flagship brands.

On World Oceans Day the two companies join forces to bring benefits of another plant-based protein to people worldwide.

The funding round led by The Rise Fund and joined by Rabo Corporate Investments, S2G Ventures, existing and additional mission-aligned Investors, made LIVEKINDLY Collective one of the fastest-growing plant-based food companies in the world.

LikeMeat, a LIVEKINDLY Collective brand, inspires mindful meat lovers to pick up a fork, not a placard.

Fry’s award-winning, frozen meat alternatives, first created by the Fry family in South Africa, inspire families to embrace a healthier, more compassionate and sustainable lifestyle.

Slate of legendary leaders will accelerate LIVEKINDLY Collective’s mission to make plant-based living the new norm.

Today, the collective of heritage and start-up brands announced the acquisition of ‘No Meat’, Iceland Foods’ vegan meat alternative.

Our very own Tammy Fry is to launch a plant-based cookbook and lifestyle guide, packing 75 recipes and gorgeous photography.

The shift to more sustainable diets cannot be left just to individual consumers. It’s the private sector’s responsibility to do right by the planet—and the market is already there.

Learning from the mistakes of the West, Asian countries have an opportunity to change course. The shift is already happening.