LikeMeat, a LIVEKINDLY Collective brand, inspires mindful meat lovers to pick up a fork, not a placard.

Fry’s award-winning, frozen meat alternatives, first created by the Fry family in South Africa, inspire families to embrace a healthier, more compassionate and sustainable lifestyle.

Slate of legendary leaders will accelerate LIVEKINDLY Collective’s mission to make plant-based living the new norm.

Today, the collective of heritage and start-up brands announced the acquisition of ‘No Meat’, Iceland Foods’ vegan meat alternative.

Our very own Tammy Fry is to launch a plant-based cookbook and lifestyle guide, packing 75 recipes and gorgeous photography.

The shift to more sustainable diets cannot be left just to individual consumers. It’s the private sector’s responsibility to do right by the planet—and the market is already there.

Learning from the mistakes of the West, Asian countries have an opportunity to change course. The shift is already happening.

Not only is a plant-based food system more resilient, it is also profitable. We can use business as a force for sustainable change, better for us and better for the planet. Here’s how.