In the News

Check out the latest news and thought-pieces about the industry, the Collective, and why we’re making plant-based living the norm.

LIVEKINDLY Collective launches in China with two new brands created exclusively for Chinese consumers by Chinese food experts

LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, today announced its launch in China with two new flagship brands.

LIVEKINDLY Collective expands its brand portfolio with the acquisition of The Dutch Weed Burger

On World Oceans Day the two companies join forces to bring benefits of another plant-based protein to people worldwide.

Raising $335 Million, LIVEKINDLY Collective is now one of the top 3 highest-funded plant-based food companies.

The funding round led by The Rise Fund and joined by Rabo Corporate Investments, S2G Ventures, existing and additional mission-aligned Investors, made LIVEKINDLY Collective one of the fastest-growing plant-based food companies in the world.

LikeMeat Launches Crave-Worthy, Plant-Based Like Chick’n at Sprouts

LikeMeat, a LIVEKINDLY Collective brand, inspires mindful meat lovers to pick up a fork, not a placard.

Fry Family Food Co. Announces National Launch at Sprouts

Fry’s award-winning, frozen meat alternatives, first created by the Fry family in South Africa, inspire families to embrace a healthier, more compassionate and sustainable lifestyle.

LIVEKINDLY Collective Appoints Six New Members to Board of Directors

Slate of legendary leaders will accelerate LIVEKINDLY Collective’s mission to make plant-based living the new norm.

“I think in two generations people will look back and say ‘Why were we at all eating animals?’”

“There’s a new plant-based powerhouse on the block.”

CEO Kees Kruythoff on the company’s entry into the plant-based market backed by $200 million in funding.