We harness the collective wisdom of the founders, who bring more than 30 years expertise in plant-based food. Their passion for our mission and unstoppable drive inspires us all to make plant-based living the new norm!

We started LIVEKINDLY Collective with the simple goal of changing people’s beliefs and habits. Ultimately, we want to transform the broken food system into a sustainable, plant-based one.

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Roger Lienhard

Founder LIVEKINDLY Collective Food co.

LIVEKINDLY Collective was founded in March 2020 by Roger Lienhard (Blue Horizon Group) on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm. As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

LIVEKINDLY Collective’s approach offers a path forward for transforming the global food industry. Our team has built a new formula for success by bringing innovation, experience, resources, and scale throughout the plant-based chicken value chain. It started with bringing together like-minded founders who share a vision for smarter, sustainable living, and allows the food industry to better align around the evolving values of consumers who are focused on climate change, animal welfare, and human health.

Debbie Fry

Founder Fry’s Family Food co.

Our journey to helping you change the world from your kitchen table started with a love for animals and a pioneering spirit to create delicious, plant-based meats. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Roger Lienhard

Founder LIVEKINDLY Collective co.

LIVEKINDLY Collective was founded in March 2020 by Roger Lienhard (Blue Horizon Group) on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm. As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale. LIVEKINDLY Collective’s approach offers a path forward for transforming the global food industry. Our team has built a new formula for success by bringing innovation, experience, resources, and scale throughout the plant-based chicken value chain. It started with bringing together like-minded founders who share a vision for smarter, sustainable living, and allows the food industry to better align around the evolving values of consumers who are focused on climate change, animal welfare, and human health.

Debbie Fry

Founder Fry’s Family
Food co.

Our journey to helping you change the world from your kitchen table started with a love for animals and a pioneering spirit to create delicious, plant-based meats. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Wally Fry

Founder Fry’s Family
Food Co.

Through my personal choices and actions, I can help change the world.

The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Timo Recker

Founder LikeMeat

Timo Recker believed in doubling the pleasure. Making great tasting food that feels good, and does good too. Eating well shouldn’t mean giving up the food and traditions you love. Because it’s easier to enjoy a plant-based lifestyle when it tastes just as good. When everything you eat starts and ends with joy, eating good food becomes a force for change: for you, the planet and our farmyard friends. So pick up your fork, not a placard, and dig in.

Anders Wallerman

Co-Founder Oumph!

When Anders Wallerman, Anders Linden and Anna-Kajsa Lindell created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

Roger Lienhard

Founder LIVEKINDLY Collective co.

LIVEKINDLY Collective was founded in March 2020 by Roger Lienhard (Blue Horizon Group) on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm. As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

LIVEKINDLY Collective’s approach offers a path forward for transforming the global food industry. Our team has built a new formula for success by bringing innovation, experience, resources, and scale throughout the plant-based chicken value chain. It started with bringing together like-minded founders who share a vision for smarter, sustainable living, and allows the food industry to better align around the evolving values of consumers who are focused on climate change, animal welfare, and human health.

Debbie Fry

Founder Fry’s Family Food co.

Our journey to helping you change the world from your kitchen table started with a love for animals and a pioneering spirit to create delicious, plant-based meats. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Wally Fry

Founder Fry’s Family Food Co.

Through my personal choices and actions, I can help change the world.

The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Timo Recker

Founder LikeMeat

Timo Recker believed in doubling the pleasure. Making great tasting food that feels good, and does good too. Eating well shouldn’t mean giving up the food and traditions you love. Because it’s easier to enjoy a plant-based lifestyle when it tastes just as good. When everything you eat starts and ends with joy, eating good food becomes a force for change: for you, the planet and our farmyard friends. So pick up your fork, not a placard, and dig in.

Anders Wallerman

Co-Founder Oumph!

When Anders Wallerman, Anders Linden and Anna-Kajsa Lindell created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

Wally Fry

Founder Fry’s Family Food Co.

Through my personal choices and actions, I can help change the world.

The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, the fully fledged second generation family business, a larger family (and a few grandchildren), we wanted to bring you some more amazingly good tasting plant-based foods, which will leave you feeling good!

From our kitchen to yours. With love from the Fry Family

Timo Recker

Founder LikeMeat

Timo Recker believed in doubling the pleasure. Making great tasting food that feels good, and does good too. Eating well shouldn’t mean giving up the food and traditions you love. Because it’s easier to enjoy a plant-based lifestyle when it tastes just as good. When everything you eat starts and ends with joy, eating good food becomes a force for change: for you, the planet and our farmyard friends. So pick up your fork, not a placard, and dig in.

Anders Wallerman

Co-Founder Oumph!

When Anders Wallerman, Anders Linden and Anna-Kajsa Lindell created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

Anna-Kajsa Lidell

Co-Founder Oumph!

When Anna-Kajsa Lindell, Anders Linden and Anders Wallerman created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand. Ankan Linden (The Duck) – Ankan’s current role within LIVEKINDLY Collective is Corporate Chef

Anna-Kajsa Lidell

Co-Founder Oumph!

When Anna-Kajsa Lindell, Anders Linden and Anders Wallerman created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

Ankan Linden

‘The Duck’

Co-Founder Oumph!

THE STORY OF A SWEDISH CHEF AND HIS PECULIAR TATTOO

Anders “The Duck” Linden, is a Swedish chef, environmentalist, and rebel. In 1995, he began experimenting in his restaurants with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

When he later met the two other co-founders of Oumph! Anna-Kajsa Lindell and Anders Wallerman, the name of the brand that was going to kill boring in the plant-based category, was a no-brainer. The world was craving Oumph! Ankan’s current role within LIVEKINDLY Collective is Corporate Chef.

Mark Kulsdom

Co-Founder The Dutch Weed Burger

After an intensive period as animal activist, Mark followed Lisette, co-founder TDWB to New York as documentary maker. Soon after that, the concept of The Dutch Weed Burger was born. Currently Mark functions as founder, CEO, impact warrior, creative mind and began grill master. Without Mark no Weed Burgers! Mark’s current role within LIVEKINDLY Collective is Founder and Global Brand Lead of the Dutch Weed Burger

Lisette Kreischer

Co-Founder The Dutch
Weed Burger

In 2012 Lisette, a true food pioneer, travelled to New York together with Mark, co-founder TDWB. The goal of the trip was to discover the flavors of the ocean in its full glory. Together with Mark, Lisette invented the Dutch Weed Burger, introducing also the Dutch consumer with the glorious flavors of Sea Weed. She has written various cook books, developed a delicious range of products and truly transformed the food industry and image of Sea Weed!

Tammy Fry

Co-Founder Fry’s Family
Food Co

Tammy Fry was born a vegetarian. Her father, Wally Fry is a born and bred South African where Zulu was (almost) his first language and meat was very much part of his life. He told Tammy that “to grow up big and strong you need to eat your meat!”. After Tammy refused to eat any, Wally and Debbie (another lifelong vegetarian) started making protein alternatives for their own consumption. This eventually lead to Wally becoming vegetarian and was the start of Fry’s Family Foods. Apart from being a vegetarian, Tammy is a mother of two, and has a 5th Dan black belt for karate. Her current role in LIVEKINDLY Collective is Global Marketing Lead Fry’s Family Food Co.

Hayley Fry

Co-Founder Fry’s Family
Food Co

“It all began in our family kitchen in 1991, where Wally and Debbie Fry, began making burgers and sausages without the meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). The products they developed, where originally for their own consumption, to give their family a healthy and nutritious meal. Now Hayley, one of the Fry’s family daughters is active in LIVEKINDLY Collective to continue her parents’ legacy, now feeding your family! Hayley’s role within LIVEKINDLY Collective is Research and Development Director.

Anna-Kajsa Lidell

Co-Founder Oumph!

When Anna-Kajsa Lindell, Anders Linden and Anders Wallerman created the brand that was going to kill boring in the plant-based category, the name was a no-brainer. The world was craving Oumph!

Anders Linden, a Swedish chef, began experimenting in his restaurants in 1995 with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand. Ankan Linden (The Duck) – Ankan’s current role within LIVEKINDLY Collective is Corporate Chef

Ankan Linden

‘The Duck’

Co-Founder Oumph!

THE STORY OF A SWEDISH CHEF AND HIS PECULIAR TATTOO

Anders “The Duck” Linden, is a Swedish chef, environmentalist, and rebel. In 1995, he began experimenting in his restaurants with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

When he later met the two other co-founders of Oumph! Anna-Kajsa Lindell and Anders Wallerman, the name of the brand that was going to kill boring in the plant-based category, was a no-brainer. The world was craving Oumph! Ankan’s current role within LIVEKINDLY Collective is Corporate Chef.

Mark Kulsdom

Co-Founder The Dutch Weed Burger

After an intensive period as animal activist, Mark followed Lisette, co-founder TDWB to New York as documentary maker. Soon after that, the concept of The Dutch Weed Burger was born. Currently Mark functions as founder, CEO, impact warrior, creative mind and began grill master. Without Mark no Weed Burgers! Mark Kulsdom – Mark’s current role within LIVEKINDLY Collective is Founder and Global Brand Lead of the Dutch Weed Burger

Ankan Linden ‘The Duck’

Co-Founder Oumph!

THE STORY OF A SWEDISH CHEF AND HIS PECULIAR TATTOO

Anders “The Duck” Linden, is a Swedish chef, environmentalist, and rebel. In 1995, he began experimenting in his restaurants with plant-based protein foods. He used the word Oumph! to his staff to describe when a dish needed that extra punch. He kept repeating to his staff the weight of Oumph!. The word became so important to him, he had it tattooed on his hand.

When he later met the two other co-founders of Oumph! Anna-Kajsa Lindell and Anders Wallerman, the name of the brand that was going to kill boring in the plant-based category, was a no-brainer. The world was craving Oumph! Ankan’s current role within LIVEKINDLY Collective is Corporate Chef.

Mark Kulsdom

Co-Founder The Dutch Weed Burger

After an intensive period as animal activist, Mark followed Lisette, co-founder TDWB to New York as documentary maker. Soon after that, the concept of The Dutch Weed Burger was born. Currently Mark functions as founder, CEO, impact warrior, creative mind and began grill master. Without Mark no Weed Burgers! Mark Kulsdom – Mark’s current role within LIVEKINDLY Collective is Founder and Global Brand Lead of the Dutch Weed Burger

Lisette Kreischer

Co-Founder The Dutch
Weed Burger

In 2012 Lisette, a true food pioneer, travelled to New York together with Mark, co-founder TDWB. The goal of the trip was to discover the flavors of the ocean in its full glory. Together with Mark, Lisette invented the Dutch Weed Burger, introducing also the Dutch consumer with the glorious flavors of Sea Weed. She has written various cook books, developed a delicious range of products and truly transformed the food industry and image of Sea Weed!

Tammy Fry

Co-Founder Fry’s Family Food Co

Tammy Fry was born a vegetarian. Her father, Wally Fry is a born and bred South African where Zulu was (almost) his first language and meat was very much part of his life. He told Tammy that “to grow up big and strong you need to eat your meat!”. After Tammy refused to eat any, Wally and Debbie (another lifelong vegetarian) started making protein alternatives for their own consumption. This eventually lead to Wally becoming vegetarian and was the start of Fry’s Family Foods. Apart from being a vegetarian, Tammy is a mother of two, and has a 5th Dan black belt for karate. Her current role in LIVEKINDLY Collective is Global Marketing Lead Fry’s Family Food Co.

Hayley Fry

Co-Founder Fry’s Family Food Co

Shaun Richardson became part of the Fry’s Family and is now actively involved in the brand. He is as passionate about our mission as the rest of the Fry’s Family. Shaun’s current role within LIVEKINDLY Collective is General Manager ANZ.

Shaun Richardson

Co-Founder Fry’s Family Food Co

“It all began in our family kitchen in 1991, where Wally and Debbie Fry, began making burgers and sausages without the meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). The products they developed, where originally for their own consumption, to give their family a healthy and nutritious meal. Now Hayley, one of the Fry’s family daughters is active in LIVEKINDLY Collective to continue her parents’ legacy, now feeding your family! Hayley’s role within LIVEKINDLY Collective is Research and Development Director.

The people leading our movement

Lisette Kreischer

Co-Founder The Dutch
Weed Burger

In 2012 Lisette, a true food pioneer, travelled to New York together with Mark, co-founder TDWB. The goal of the trip was to discover the flavors of the ocean in its full glory. Together with Mark, Lisette invented the Dutch Weed Burger, introducing also the Dutch consumer with the glorious flavors of Sea Weed. She has written various cook books, developed a delicious range of products and truly transformed the food industry and image of Sea Weed!

Tammy Fry

Co-Founder Fry’s Family Food Co

Tammy Fry was born a vegetarian. Her father, Wally Fry is a born and bred South African where Zulu was (almost) his first language and meat was very much part of his life. He told Tammy that “to grow up big and strong you need to eat your meat!”. After Tammy refused to eat any, Wally and Debbie (another lifelong vegetarian) started making protein alternatives for their own consumption. This eventually lead to Wally becoming vegetarian and was the start of Fry’s Family Foods. Apart from being a vegetarian, Tammy is a mother of two, and has a 5th Dan black belt for karate. Her current role in LIVEKINDLY Collective is Global Marketing Lead Fry’s Family Food Co.

Hayley Fry

Co-Founder Fry’s Family Food Co

“It all began in our family kitchen in 1991, where Wally and Debbie Fry, began making burgers and sausages without the meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). The products they developed, where originally for their own consumption, to give their family a healthy and nutritious meal. Now Hayley, one of the Fry’s family daughters is active in LIVEKINDLY Collective to continue her parents’ legacy, now feeding your family! Hayley’s role within LIVEKINDLY Collective is Research and Development Director.

Shaun Richardson

Co-Founder Fry’s Family Food Co

Shaun Richardson became part of the Fry’s Family and is now actively involved in the brand. He is as passionate about our mission as the rest of the Fry’s Family. Shaun’s current role within LIVEKINDLY Collective is General Manager ANZ.

Shaun Richardson

Co-Founder Fry’s Family
Food Co

Shaun Richardson became part of the Fry’s Family and is now actively involved in the brand. He is as passionate about our mission as the rest of the Fry’s Family. Shaun’s current role within LIVEKINDLY Collective is General Manager ANZ.