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Category Archives: Uncategorized

Oumph! Human Meat Burger wins Silver at Cannes Lions Festival 

The iconic Swedish plant-based food brand Oumph! has won a Silver Brand Experience and Activation Lion at Cannes Lions Festival. Oumph!’s disruptive Plant-based Human Meat campaign was created by LOLA MullenLowe, Madrid and was launched in Sweden last Halloween. Oumph! is the only plant-based brand winning the category which honours creative brand building through experience […]

The No Meat Company launches new meat-free sausages and Hot & Spicy No Chick Strips introducing new brand and pack design for the entire range 

International plant-based food brand The No Meat Company, which is a LIVEKINDLY Collective brand, launch new meat-free sausages and Hot & Spicy No Chick Strips, are now available in more than 700 Iceland and The Food Warehouse stores nationwide. At the same time The No Meat Company, which was launched by Iceland in 2018, is […]

 LIVEKINDLY Collective enters its next chapter of growth

Since 2020, LIVEKINDLY Collective has been on an exciting journey to make plant-based living the new norm. Under the committed and passionate leadership of Kees Kruythoff, our Collective has built a strong stable of brands – Fry’s Family Foods, LikeMeat, Oumph!, No Meat and The Dutch Weed Burger – and has become a strong voice […]

LIVEKINDLY Collective Delivers the First Plant-Based Menu Item for Popeyes®

NEW YORK–(BUSINESS WIRE)–LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, today announced its exclusive partnership with Popeyes® Louisiana Kitchen for the launch of the restaurant’s first plant-based entrée coinciding with the restaurant chain opening in London (UK) on the 20th November. LIVEKINDLY Collective’s Innovation Team has […]

Global Plant-Based Food Company, the LIVEKINDLY co., Launches a $200-Million Investment Supporting the Brand Portfolio of LIVEKINDLY, Fry’s Family Food, and LikeMeat

NEW YORK–(BUSINESS WIRE)–The LIVEKINDLY co. is leading a movement to build a sustainable future, today, fueled by a $200-million founders’ funding round led by founders, entrepreneurs, and global leaders. Establishing a collective of heritage and start-up brands, the company is on track to become one of the world’s largest plant-based food companies. Brands under the […]

LikeMeat’s Plant-Based Chick’n Wings Available at Walmart Nationwide 

NEW YORK, January 31, 2022 – Just in time for primetime football games, LIVEKINDLY Collective announces today that LikeMeat’s Like Chick’n Wings are now available nationwide at over 3,600 Walmart stores. LIVEKINDLY Collective recently cracked the chick’n wing code with the release of Like Chick’n Wings, the Collective’s innovative, delicious, plant-based take on America’s favorite party food, […]


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