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Category Archives: Uncategorized

LIVEKINDLY Collective’s reduction targets validated by the Science Based Targets initiative

LIVEKINDLY Collective has had its emissions reduction targets approved by the Science Based Targets initiative as consistent with levels required to meet the goals of the Paris Agreement. The targets covering greenhouse gas emissions from LIVEKINDLY Collective’s operations are consistent with reductions required to keep warming to 1.5 °C, the most ambitious goal of the Paris […]

LIVEKINDLY Collective Acquires Alpha

The acquisition of Alpha—a popular plant-based brand with a large U.S. footprint—will anchor LIVEKINDLY Collective’s position as category consolidator. LIVEKINDLY Collective (LKC), a collection of food brands on track to become one of the plant-based industry’s leading food companies, today announces the acquisition of California-based Alpha Foods (Alpha). It is LKC’s sixth food brand acquisition to date since its founding […]

LIVEKINDLY Collective Appoints David Knopf as CEO

Today, LIVEKINDLY Collective announces the appointment of David Knopf as CEO and CFO of the global plant-based food company. Malik Sadiq has decided to step down from his co-CEO role effective May 1 to pursue other opportunities. Under the leadership of Malik Sadiq and David Knopf, until recently co-CEOs, the company has made significant progress […]

Oumph! Human Meat Burger wins Silver at Cannes Lions Festival 

The iconic Swedish plant-based food brand Oumph! has won a Silver Brand Experience and Activation Lion at Cannes Lions Festival. Oumph!’s disruptive Plant-based Human Meat campaign was created by LOLA MullenLowe, Madrid and was launched in Sweden last Halloween. Oumph! is the only plant-based brand winning the category which honours creative brand building through experience […]

LIVEKINDLY Collective Delivers the First Plant-Based Menu Item for Popeyes®

NEW YORK–(BUSINESS WIRE)–LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, today announced its exclusive partnership with Popeyes® Louisiana Kitchen for the launch of the restaurant’s first plant-based entrée coinciding with the restaurant chain opening in London (UK) on the 20th November. LIVEKINDLY Collective’s Innovation Team has […]

The No Meat Company launches new meat-free sausages and Hot & Spicy No Chick Strips introducing new brand and pack design for the entire range 

International plant-based food brand The No Meat Company, which is a LIVEKINDLY Collective brand, launch new meat-free sausages and Hot & Spicy No Chick Strips, are now available in more than 700 Iceland and The Food Warehouse stores nationwide. At the same time The No Meat Company, which was launched by Iceland in 2018, is […]

 LIVEKINDLY Collective enters its next chapter of growth

Since 2020, LIVEKINDLY Collective has been on an exciting journey to make plant-based living the new norm. Under the committed and passionate leadership of Kees Kruythoff, our Collective has built a strong stable of brands – Fry’s Family Foods, LikeMeat, Oumph!, No Meat and The Dutch Weed Burger – and has become a strong voice […]

Global Plant-Based Food Company, the LIVEKINDLY co., Launches a $200-Million Investment Supporting the Brand Portfolio Fry’s Family Food, and LikeMeat

NEW YORK–(BUSINESS WIRE)–The LIVEKINDLY Collective is leading a movement to build a sustainable future, today, fueled by a $200-million founders’ funding round led by founders, entrepreneurs, and global leaders. Establishing a collective of heritage and start-up brands, the company is on track to become one of the world’s largest plant-based food companies. Brands under the […]