As a Collective of strong-hearted activists, entrepreneurs and unique brands, we’re on a mission to make plant-based living accessible, sustainable and filled with joy.

The people leading our movement

Anja Grunefeld

Anja Grunefeld

Chief Marketing Officer and General Manager DACH
Courtney Ozer

Courtney Ozer

Chief People & Legal Officer and Corporate Secretary
Rogan Moore

Rogan Moore

Chief Commercial Capability Officer and General Manager Africa

Hayley Richardson

Hayley Richardson

Head of R&D EU, ANZ, Africa and Global Head of Product & Co-Founder Fry's Family Food Co.
David Suarez

David Suarez

Chief Supply Chain Officer
Shaun Richardson

Shaun Richardson

General Manager North America
Kieran Youngman

Kieran Youngman

General Manager Nordics and Benelux
Tammy Fry

Tammy Fry

General Manager ANZ and Co-Founder Fry’s Family Food Co.
Thomas van der Kamp

Thomas van der Kamp

General Manager Exports & Ingredients
Ankan Linden

Ankan Linden

Corporate Chef and Co-Founder Oumph!
Anja Grunefeld

Anja Grunefeld

Chief Marketing Officer and General Manager DACH
Courtney Ozer

Courtney Ozer

Chief People & Legal Officer and Corporate Secretary
Rogan Moore

Rogan Moore

Chief Commercial Capability Officer and General Manager Africa

Hayley Richardson

Hayley Richardson

Head of R&D EU, ANZ, Africa and Global Head of Product & Co-Founder Fry's Family Food Co.
David Suarez

David Suarez

Chief Supply Chain Officer
Shaun Richardson

Shaun Richardson

General Manager North America
Kieran Youngman

Kieran Youngman

General Manager Nordics and Benelux
Tammy Fry

Tammy Fry

General Manager ANZ and Co-Founder Fry’s Family Food Co.
Thomas van der Kamp

Thomas van der Kamp

General Manager Exports & Ingredients
Ankan Linden

Ankan Linden

Corporate Chef and Co-Founder Oumph!

We started LIVEKINDLY Collective with the simple goal of changing people’s beliefs and habits. Ultimately, we want to transform the broken food system into a sustainable, plant-based one.

Our Partners

By collaborating with these incredible organisations, we’re fast-tracking our global mission of making plant-based living the norm.

Find out more