Our Collective Progress
174,5K tons CO2avoided
WEIGHT OF 28, 249 ELEPHANTS
4033 million animals saved
population OF Croatia
979bℓ water saved
volume of 39 164 olympic pools
We've reached over 506 million people*
nearly the population of the European Union
250 hectares of plant protein
farmed*
The size of 5,000 basketball courts
*Calculated from March 2020 (when our collective was born) to date.
We are working every day to make our packaging sustainable, more circular and less impactful at the end of their life circle, our priorities are:
Reduce packaging as much as possible
We all know that packaging is needed, it is what protect our food, ensure hygiene, and prevents food waste, that is one of the biggest sources on greenhouse gas generation, but we are developing most optimized packaging, only making use of what is essentially needed and rid of plastic when possible… For example, we are moving 80% of our Oumph! range from plastic bags to fully recyclable carton boxes, and this is only the beginning…
Make our packaging fully recyclable
We are making all our cardboard and plastic packaging fully recyclable where collection and recycling infrastructures are available, still not all our packaging is recyclable, but this is one of the main priorities for our team.
Include recycled content as much and possible
We are including recycled content to close the loop! All our plastic trays and corrugates have recycled content and we are pushing forward to increase the amount and to include recycled content to more packages.
In two generations people will look back and say ‘Why were we ever eating animals at all?’
Kees Kruythoff
Former CEO and Chairman LIVEKINDLY Collective
We’re working fast to make the food system fair, sustainable and accessible for everyone. We want you to tuck into all the foods you love, without negatively impacting our home. That’s why we’re constantly bringing new brands into our Collective and to a store near you.
Our brands do more than fill your belly
Are we eating our way to extinction?
The new documentary Eating Our Way to Extinction shows how farming impacts the environment and asks if increamental changes are enough to make a difference.
Join the Collective
If you’re a plant-based brand, entrepreneur or an investor aligned with our mission, then we’d like to meet you. Click on the button below and leave your details. The bigger the Collective, the greater the impact we can have and the more joy we can bring to the world.